埃文·威廉姆斯推出微博服务的时候,绝没有想到,这个只能书写140个字符的小玩意,在中国掀起如此大的应用热情,甚至被网民亲切地称为围脖。依靠传统电视媒体一炮而红的时代,对快速消费品行业来说,已成昨日辉煌。其中消费者媒介接触习惯的改变和主流媒体传播环境的变化,成为迫使快速 When Evan Williams launched the microblogging service, he never imagined that this can only write a 140-character gadget, set off so much enthusiasm for the application in China, and even netizens affectionately called the collar. Relying on the era of the traditional television media hit the scene, for the fast moving consumer goods industry, has become brilliant yesterday. Changes in consumer media contact habits and changes in the mainstream media communication environment have forced rapid