为了应对国际金融危机给我国纺织品行业带来的冲击,国家出台了《纺织工业调整和振兴规划》,明确指出要加快纺织行业自主品牌建设,以服装和家用纺织品等终端产品自主品牌建设为突破口,培养若干个具有国际影响力的自主品牌,增加品牌企业的市场控制力。这为我国家纺行业品牌建设和发展指明了方向。 In order to cope with the impact of the international financial crisis on China’s textile industry, the government promulgated the “Regulation for Textile Industry Adjustment and Revitalization”, clearly pointed out that it is necessary to speed up the construction of its own brand in the textile industry, take the independent brand building of end products such as clothing and home textiles as the breakthrough point, Develop a number of independent brands with international influence and increase the market control power of brand enterprises. This is our country’s textile industry brand building and development pointed out the direction.