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步骤一:将目标受众集中于“合适的人”。那些“不合适的人”尽管为数庞大,但对你的生意起不了太大的作用。步骤二:要让尽可能多的“合适的人”接触到你的广告,多多益善。他们接触广告的频率倒并不重要。
Step 1: Focus the target audience on “suitable person ”. Those who “are not suitable”, although large in number, can not do much to your business. Step Two: Make as many “right people” as possible to your ads and get better. It does not matter how often they are exposed to advertising.