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江西省抚州市宜黄县属革命老区,也是经济欠发达的山区小县,人口总数和财政收入位居全市11个县(区)倒数第二,内有4个省定特困乡镇,在一定程度上制约了通信发展。中国电信江西公司宜黄分公司充分认识和把握全业务运营规律,以社会营销渠道建设为突破口,借力行舟、借船渡海,走出了一条可持续、规模化的发展之路。全业务运营两年多来,用户量收均列全市第四位。移动用户市场占比从0.91%提升至11.81%。2010年移动业务收入占比达26.97%,列全市第二位。截至今年4月底,移动业务完成年计划的55.67%,宽带业务完成年计划的73.1%,分列全市第一和第二位,其中社会渠道营销占比达75%。
Yihuang County, Fuzhou City, Jiangxi Province belongs to the old revolutionary base areas and is also an underdeveloped mountainous small county. The total population and fiscal revenue ranked the second in the eleven counties (districts) in the city with 4 provinces setting the poverty-stricken towns and villages to a certain extent Restricted the development of communications. China Telecom Jiangxi Branch of Yihuang fully understand and grasp the law of the whole business operations, social marketing channels for the construction of a breakthrough, leveraging the boat, by boat across the sea, out of a sustainable and large-scale development. Full-service operation for more than two years, the amount of users received income ranked fourth in the city. The market share of mobile subscribers increased from 0.91% to 11.81%. Mobile business revenue in 2010 accounted for 26.97%, ranking second in the city. As of the end of April this year, the mobile business has completed 55.67% of the annual plan and broadband business has completed 73.1% of the annual plan, ranking first and second place in the whole city, of which social channel marketing accounted for 75%.