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随着经济与科技的飞速发展,人类社会各区域之间的相互合作越来越密切。商业的繁荣推动着人类生活水平的提升,国际贸易作为全球化概念下的出现的事物,与我们的生产生活有着直接的关系。市场营销简单来说就是对于商品在市场中的流动交换进行经营,是市场经济中的产物。国际贸易随着全球化进程的加快,其发展也会是迅速的,国际贸易的发展对于世界经济的发展也是极为有利的,也是一种商业繁荣的表现,所以我们必须重视国际贸易的发展。对于同属于经济概念的市场营销在当前的经济发展中意义也极为特殊,重要性不言而喻,其与国际贸易之间的联系密切,共同点众多,因此本文探究国际贸易与市场营销之间的共性,主要通过分析国际贸易与市场营销的内容与特点,然后进行研究总结,来发现二者之间的共性所在。
With the rapid development of economy and science and technology, the mutual cooperation among various regions of human society has become closer and closer. The prosperity of commerce drives the improvement of human living standards. International trade, as an emerging phenomenon under the concept of globalization, has a direct bearing on our production and life. In short, marketing is the operation of the exchange of goods in the market and is a product of the market economy. With the acceleration of globalization, the development of international trade will also be rapid. The development of international trade is also extremely beneficial to the development of world economy and also a manifestation of business prosperity. Therefore, we must attach importance to the development of international trade. For the same economic concept of marketing in the current economic development is also very special significance, importance is self-evident, and its close ties with international trade, many common ground, so this article explores the relationship between international trade and marketing The commonness of the two is mainly analyzed by analyzing the content and characteristics of international trade and marketing, and then carrying out research and summary to find the commonalities between the two.