电视文化是都市生活的产物,或许这就是农村节目难以摆脱尴尬和不太景气境地的一个原因。尽管农业电视信息采集、节目制作费时费力,却一直难以进入人们的期待视野。但是近几个月看中央电视台7套的农民谈话节目《乡约》,却有耳目一新的感觉。这个用独特的发行方式同时在全国的特快列车、民航和网站热播的大型户外访谈节目,正在引起全国电视观众的关注和喜爱。 Television culture is a product of urban life, and perhaps this is one reason that rural programs are hard to get rid of embarrassment and depression. Despite the time-consuming and costly production of agricultural television information, program production has been difficult to enter people’s expectations. However, in recent months, CCTV’s seven sets of peasant talk shows entitled “Township Covenants” have had a fresh and refreshing feeling. This large-scale outdoor talk show featuring unique distribution methods and simultaneous nationwide express trains, civil aviation and websites has aroused the concern and love of television viewers across the country.