动画专业发展过快,导致动画教育和动画产业接轨难的问题日益突出。动画教育工作者在反思中为动画教育寻找适应行业需求的道路,纷纷开展教学研究与改革,制定科学的人才培养方案,很多院校引入项目制教学模式并开展校企合作以适应动画行业需求。文章以“爱粮节粮”宣传动画大赛项目引入造型课程为例,分析项目制教学的必然性与科学性。 Animation professional development too fast, resulting in animation education and animation industry difficult to become increasingly prominent issues. In reflection, animation educators seek for ways to adapt to the needs of the industry for animation education. They have carried out teaching research and reform and formulated scientific talent training programs. Many colleges and universities have introduced project-based teaching models and carried out school-enterprise cooperation to meet the needs of the animation industry. The article takes modeling course as an example, and analyzes the inevitability and scientific nature of project teaching.