行业杂志受行业题材和专业性限制,在可读性及欣赏性方面难有大的突破。于是,在办刊方针上常常陷入进退维谷的境地。要想办得生动些、具有更多的可读性和可视性罢?怕因此失去专业深度及行业特点。可是,如果一味强调行业性而牺牲了可读性,则意味着丧失市场竞争力和失去读者,这种两难境地使不少行业杂志的发展裹足不前。 《云南消防》杂志在摆脱两难境地、力求两全齐美方面作出了有益的尝试。无须赘言,《云南消防》首先是一本行业杂志,是我省唯一的消防方面的杂志,行业性及专业性自然应放在办刊的指导性位置。可是,该刊并未因此忽视刊物的可读性和可视性,恰恰相反,《云南消防》在保证其政治思想性和行业特点的同时,花大气力强化刊物的可读性、鉴赏性。不少老订户反映:“《云南消防》越来 Industry magazines by the industry subject matter and professional restrictions, in terms of readability and enjoyment of a major breakthrough difficult. As a result, the guidelines in the running often fall into a victorious situation. To be vivid, with more readability and visibility go so afraid to lose the professional depth and industry characteristics. However, at the expense of readability by emphasizing industry, it means losing market competitiveness and losing readership. This dilemma leaves a lot of magazines in the industry unmanaged. “Yunnan Fire” magazine made a useful attempt to get out of the dilemma and strive to be both beautiful and beautiful. Needless to say, “Yunnan Fire” first is an industry magazine, is the only fire safety magazine in our province, industry and professional nature should be placed on the guiding position of running. However, this magazine has not neglected the readability and visibility of publications. On the contrary, “Yunnan Fire Protection” has energetically strengthened the readability and appreciation of publications while guaranteeing its political ideological character and industry characteristics. Many old subscribers reflect: “Yunnan Fire” is coming