宁波晚报机制改革已历两年,初见成效:强势媒体的地位得到进一步巩固;采编经营机制正不断融入“竞争大潮”;报业经济厚积薄发,实现了跨越式发展。2003年、2004年合计销售额3.31亿元,占创刊10年总销售额的44.4%;广告创收2.67亿元,占创刊10年合计广告创收的45.98%;上缴集团利润1.1 The reform of Ningbo Evening News has been going through two years. The initial success has been achieved: the position of strong media has been further consolidated; the operating mechanism of editing and editing has been continuously incorporated into the “tide of competition.” The newspaper industry has achieved substantial development by leaps and bounds. 2003, 2004 total sales of 331 million yuan, accounting for the first 10 years of total sales of 44.4%; advertising revenue of 267 million yuan, accounting for the first 10 years total advertising revenue 45.98%; turned over group profit 1.1