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1996年,我国图书批发商和销售商对发展增长期的图书市场看好,年初的订货量比上年要高出两、三倍,而且还积极增加网点,改进服务,寻求联合。这对日益完善的出版社而言。无疑是一个运作能力与供货能力的挑战。据专家称,中国图书市场1995年总的销售额可达到300亿到400亿元人民币。而事实上图书销售总额是186亿元。差距之大当然说明市场尚有潜力。排行榜上这些畅销书未必都那么准确,但多少能说明精品书越来越多,图书多元格局已经形成,也说明大众化的阅读比重的增减,更多地体现在出版社之间的选题、内容、印装质量上。市场是一种感觉,但有其浓重的科学成分。市场经济的正常运行,
In 1996, the book wholesalers and distributors in our country were optimistic about the book market in the growth period. The order quantity at the beginning of the year was two or three times higher than that of the previous year, but also actively increased the outlets, improved the service and sought the alliance. This is for the increasingly sophisticated publishing house. Is undoubtedly a challenge of ability to operate and supply capacity. According to experts, the total sales of the Chinese book market in 1995 can reach 30 billion to 40 billion yuan. In fact, the total book sales is 18.6 billion yuan. Of course, the great gap between the market potential. Ranking these best-selling book may not be so accurate, but how much can explain more and more quality books, book pluralism has been formed, but also shows the increase or decrease of the proportion of popular reading, more reflected in the choice between the publishers , Content, print quality. The market is a feeling, but it has a strong scientific component. The normal operation of the market economy,