2003年中国品牌价值报告日前公布,海尔集团公司的“海尔”成为中国今年最有价值品牌,价值达530亿元。据了解,该项品牌价值研究已连续进行了9年。今年品牌变动率比较高,天津钢管等7个品牌从列表中消失,新增加了7个品牌,他们是:三精、珠江、古船、漓泉、五粮春、人民大会堂、顾地。 评估机构指出,今年评价的品牌质量明显提高。2003年品牌同去年相比,销售收入平均增长20％,营业利润平均增长 2003 China Brand Value Report recently announced that Haier Group’s “Haier” has become China’s most valuable brand of this year, worth 53 billion yuan. It is understood that the brand value of research has been carried out continuously for 9 years. Brand change rate this year is relatively high, Tianjin Pipe 7 brands disappeared from the list, adding a new seven brands, they are: Sam Soong, the Pearl River, the ancient ship, Li Quan, Wulian Chun, the Great Hall of the People. Evaluation agencies pointed out that this year’s appraisal of brand quality improved significantly. Compared with the previous year, the sales revenue of the brand increased by 20% in 2003, and the operating profit increased on average