改革开放的时代背景下,中国制造业的崛起,特别是钢铁企业的发展,带动了国民经济的迅速攀升。本文将会对我国大型的钢铁企业的营销链的做深入的研究,阐述目前营销中存在的缺陷,提出加强供应链的管理意识,并建立和优化关于钢铁企业的需求链的管理体系,为了能够在当前竞争激烈的市场环境中取得自己的优势,企业必须提高自身的抗风险能力,来规避宏观经济下钢铁市场中存在的潜在风险。 Under the background of reform and opening up, the rise of China’s manufacturing industry, especially the development of steel enterprises, has led to the rapid rise of the national economy. This article will make an in-depth study on the marketing chain of the large iron and steel enterprises in our country, elaborate the defects in the current marketing, propose to strengthen the management awareness of the supply chain and establish and optimize the management system of the demand chain of the iron and steel enterprises, In the current highly competitive market environment to gain their own advantages, companies must improve their own anti-risk ability to circumvent the macroeconomic potential of the steel market exists under the risk.