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传统媒体最大的优势是内容,以内容为王。但在新媒体时代,“王”是由三横一竖组成,其中的“一横”是内容,“一横”是平台,“一横”是终端,而“一竖”则代表用户,只有把这三横一竖结合起来,传统媒体才有可能为王,成为新型主流媒体。也就是说,只有内容、平台、终端和用户的结合,才能做好融合传播。
The biggest advantage of traditional media is content, content is king. However, in the era of new media, “Wang ” is composed of three horizontal and vertical, of which “horizontal” is the content, “horizontal” is the platform, “horizontal” is the terminal, “Vertical” represents the user. Only by combining these three vertical and horizontal directions can the traditional media become the king and become the new mainstream media. In other words, only the combination of content, platform, terminal and user can be well integrated.