当今世界经济的一个必然趋势就是经济全球化,企业国际化是中国企业发展的必由之路、海尔10多年来的企业国际化道路形成的丰富的理论和实践经验,其国际化理念形成、市场进入战略、本土化战略和企业四大核心竞争力的保持,对中国企业国际化发展有多方面的启示和借鉴作用。一、海尔国际化的发展历程海尔跨国际化的主要路径可分为 An inevitable trend in today’s world economy is economic globalization. Internationalization of enterprises is the only way for the development of Chinese enterprises. Haier has rich theoretical and practical experience formed in the internationalization of enterprises over the past 10 years. The concept of internationalization, market entry strategy, The localization strategy and the preservation of the four core competitiveness of enterprises have many implications and lessons for the internationalization of Chinese enterprises. First, the development process of Haier’s internationalization Haier’s cross-internationalization of the main path can be divided into