2007中国公共关系及传播论坛于今年12月6日至7日在京举办,突破往届会议侧重于政府关系方面的探讨,本次会议全面转向探讨战略性和实用层面的企业公共关系及传播问题,并纳入了关键行业的案例研究。为期两天的活动邀请到众多国内在企业公关领域中颇有建树的嘉宾出席并做精彩的演讲,他们中既有来自跨国公司且本人具有非常丰富经历的企业公关总监,其中就包括西门子 SIEMENS(中国)的副总裁兼市场部总监/2008项目总监,索尼 SONY 中国公关及传讯部总监,诺维信 NOVOZYMES 公共关系和战略总监,英特尔(中国)企业传播及公共关系总监,又有来自公关公司万卓环球,罗德公关,伟达公关的资深业内专家以及来自媒体机构 China CSR 的资深出版人。整个活动分为第一天的专场会议,具体从企业社会责任与竞争优势,营销沟通及市场公关策略结合现行企业案例与所有参会代表进行深入交流;辅之以第二天的两个专场研习会,侧重于有效媒体关系管理(罗德公关)及危机管理与创新公关(万卓 2007 China Public Relations and Dissemination Forum was held in Beijing from December 6 to December 7 this year. Breaking through the previous session, the forum focused on government relations. The conference turned to the strategic and practical aspects of corporate public relations and communications issues. Include case studies from key industries. The two-day event invited many distinguished guests from home and abroad to attend the corporate public relations field and gave wonderful speeches. Among them, there are multinational corporations and I have very rich experience in corporate public relations director, including Siemens SIEMENS ( China) Vice President and Marketing Director / 2008 Project Director, Sony SONY China PR and Communications Director, Novozymes NOVOZYMES Public Relations and Strategy Director, Intel (China) Corporate Communications and Public Relations Director, Zhuoyuan Global, Rhodes PR, Weida public relations senior industry experts and senior media publisher from China CSR. The whole activity is divided into the first day of the special meeting, specifically from the corporate social responsibility and competitive advantage, marketing communications and marketing strategies with the current public relations business case with all participants in-depth exchange of ideas; supplemented by the second day of two special seminars Will, focusing on effective media relations management (PRD) and crisis management and innovation PR (Wan Zhuo