日本有家“老板无主意”商店,店老板名叫小柳茂孝。所谓老板无主意,就是商店进什么货,不是由老板决定,而是顾客替老板出主意,告诉商店应经营什么项目,老板则给出主意的顾客以各种奖励。小柳茂孝的“老板无主意”商店开业以后,顾客盈门,买卖兴隆,每天来采购的人络绎不绝。目前在日本,类似“老板无主意”的商店已有多家。让顾客参与的形式多种多样,它表现在推销的各个方面。美国国际造纸公司一家著名的造纸跨国企业。该公司在 Japan has a home “boss no idea” shop, shop owner named Kobayashi Mao filial piety. The so-called boss no idea is what the store into the goods, not the boss decided, but the customer out of ideas for the boss to tell the store what items should be run, the boss gives the customer a variety of incentives. Kobayashi Kozumi’s “boss no idea” After the opening of the store, customers Yingmen, buying and selling is booming, people come purchasing day by day. At present in Japan, there are already many shops similar to “the boss has no idea”. The variety of ways in which customers can participate is demonstrated in all aspects of marketing. American International Paper Company, a famous paper-making multinational corporations. The company is here