该文是一篇阐述网络经济基本竞争规律的经典文献 ,以网络经济世界中从收益递减向收益递增规律的转变为贯穿全文的中心线索 ,深入浅出地解释了这一转变的原因及其对公司战略、管理风格、企业文化以及政府管制政策的根本性影响。该文自1996年公开发表以来 ,不仅被学术界频繁引用 ,商界人士也倍极推祟 This article is a classic document that expounds the law of basic competition in the network economy. With the change from the law of diminishing returns to the law of increasing returns in the cyber-economy world as the central thread running through the whole article, this article explains in simple terms the reasons for this change and its impact on corporate strategy , Management style, corporate culture and the fundamental impact of government regulatory policies. Since its publication in 1996, the article has not only been cited frequently by academics but also has been pushed by business people