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随着经济全球化和信息化的来临,经济与文化的融合乃至一体化的倾向越来越明显。在这个竞争的大环境下,现代企业都在寻求新的发展方向,力争创造新的核心竞争力,从而获得持续的竞争优势。竞争已不单单表现为产品质量和知识含量的角逐,而是更加深化,体现为企业文化的较量。惟有优秀的企业文化,才能促进企业的变革与发展。企业必须更加注重文化建设,精心打造具有时代特征,充满生机、和谐的企业文化。
With the advent of economic globalization and informationization, the integration of economy and culture tends to become more and more obvious. In this competitive environment, modern enterprises are seeking new directions and striving to create new core competencies so as to obtain sustainable competitive advantages. Competition has not only manifested itself in the competition of product quality and knowledge content, but has deepened and embodied the contest of corporate culture. Only excellent corporate culture, can promote the transformation and development of enterprises. Enterprises must pay more attention to the cultural construction, and carefully create the characteristics of the times, full of vitality and harmony of corporate culture.