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中国企业应该从原产品制造商转变为品牌营销商,这才是真正的利润所在。 2004年6月17日,美国市场战略专家、哈佛商学院高级副院长John Quelch教授在上海接受了《经理人》杂志的独家专访。采访地点选在黄浦江边的一家咖啡厅。坐在户外的椅子上,后面就是奔腾的黄浦江,不时有巨轮穿梭而过,憨厚的汽笛声问或打断采访,但我们丝毫没有被打扰的感觉。在这样一个国际化都市,采访一位权威的国际专家,谈论的又是中国企业如何国际化背景下的全球营销话题,一切都很和谐,这是一次恰当时期、恰当地点、恰当采访对象以及恰
Chinese enterprises should change from the original product manufacturers to brand marketers, this is the real profit. On June 17, 2004, Professor John Quelch, a US market strategy expert and senior vice president of Harvard Business School, accepted an exclusive interview with Executive Magazine in Shanghai. Interview location selected in the Huangpu River side of a cafe. Sitting in an outdoor chair, behind the Pentium is the Huangpu River, from time to time there is a wheel shuttle, simple and honest whistle asked or interrupted interviews, but we did not feel disturbed. In such a cosmopolitan city, interviewing an authoritative international expert is talking about the global marketing topic of how Chinese enterprises are internationalized. Everything is in harmony. This is an appropriate period, an appropriate place, an appropriate interviewee and a just