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品牌传播是品牌影响力提升的重要途径,也是企业必须紧抓的战略核心。品牌传播不仅能够针对消费者需求深度渗透,加强用户体验,促进市场销售,而且能够迅速建立品牌形象,提高知名度。作为茶叶行业的新星,极白氨基酸白茶十分重视品牌传播的力量。于2016年全力整合媒介投放及推广计划,从高空主流卫视——浙江卫视王牌栏目的广告植入,到全国二十四大城市的高铁投放,以及区域地面频道的推广支持,进行全媒体大传播覆盖,实现极白氨基酸白茶品牌的空中与地面的“立体式”无缝隙传播对接,深度覆盖目标消费群体的主要认知渠道,抢占消费者心智,扩大品牌影响。
Brand communication is an important way to enhance brand influence, but also the strategic core business must grasp. Brand communication can not only penetrate deep into consumer demand, enhance user experience, promote market sales, and can quickly establish a brand image and increase visibility. As a new star in tea industry, very white amino acid white tea attaches great importance to the power of brand communication. In 2016, the Company fully integrated its media distribution and promotion plans. From mid-altitude mainstream satellite TV - Zhejiang Satellite TV trump card advertisement placement to high-speed railways in 24 major cities nationwide and regional terrestrial channel promotion support, Cover, to achieve very white amino acid white tea brand of air and ground “three-dimensional ” seamless spread docking, the depth of coverage of the target consumer groups the main cognitive channel, to seize the minds of consumers and expand brand influence.