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2009年中国电视产业整体发展稳中有进,并在新一轮的行业整合和市场重构中实现了新的突破。笔者拟从宏观的产业政策与微观的产业运营两个层面,结合产业本体建设与产业外部环境因素两方面来对2009年的中国电视产业发展做一梳理和总结。产业政策:有效引导产业转型与科学发展
In 2009, the overall development of China’s television industry maintained a steady growth with new breakthroughs achieved in the new round of industry consolidation and market restructuring. The author intends to sort out and summarize the development of China’s television industry in 2009 from two aspects of macroscopic industrial policy and microscopic industrial operation, combining with the construction of industrial noumenon and the external environmental factors of the industry. Industrial Policy: Effectively guide the industrial restructuring and scientific development