《物流市场营销》作为物流管理专业的必修课程和物流市场营销专业的核心课程,因其在职业能力培养中具有重要的地位而处于教学改革的风口浪尖。本文首先阐述了《物流市场营销》教学改革的意义,其次指出了《物流市场营销》教学中存在的问题,最后提出了对其进行教学改革的对策。 As a core course of Logistics Management Major and Logistics Marketing major, “Logistics Marketing” is at the forefront of teaching reform because of its important position in vocational ability training. This article first expounds the significance of “logistics marketing” teaching reform, and secondly points out the problems in the teaching of “logistics marketing”. Finally, it puts forward the countermeasures of teaching reform.