煤炭是我国的支柱性能源,然而提到煤炭,人人往往把其与污染、矿难等联系到一起,给人一种负面的形象。在法律政策压力、社会舆论压力、生态环境压力的多重作用下,煤炭行业应积极应对,从被动公关转向主动公关,改善自身形象。 Coal is a pillar energy source in our country. However, referring to coal, people often associate it with pollution, mine accidents and the like, giving people a negative image. Under the pressure of law and policy, social pressure of public opinion and pressure of ecological environment, the coal industry should actively respond to the situation and change its passive public relations to active public relations so as to improve its own image.