近年来随着Internet的迅速发展,网民数量的不断增加,互联网这个虚拟世界日益呈现出诱人的的商机。国内外大小企业纷纷上网,建立网站,以Internet为传播媒介,在网上宣传自己的品牌、产品和服务。据估计,Internet将会成为继广播、电视、报纸和杂志之后的第五大媒体。基于Internet的网络广告(Internet Advertising)作为一种全新的广告形式也就成为当今网络经济的弄潮儿。 In recent years, with the rapid development of the Internet and the increasing number of Internet users, the virtual world of the Internet is showing increasingly attractive business opportunities. Large and small enterprises at home and abroad have access to the Internet, the establishment of the Web site to the Internet as a media to promote their brand online, products and services. It is estimated that the Internet will become the fifth largest media after radio, television, newspapers and magazines. Internet-based Internet Advertising (Internet Advertising) as a new form of advertising has become the current wave of the Internet economy.