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创作背景参天之树,必有其根;怀山之水,必有其源。五粮液作为中国民族品牌的杰出代表,植根于宜宾三千多年的酿酒文化深处,从先秦时僰人酿制的蒟酱酒,到唐朝时杜甫诗赞的重碧酒,从北宋时黄庭坚品评的姚子雪曲,到南宋时范成大歌咏的春碧酒,从清末时杨惠泉巧赠嘉名的五粮液,到今天打造成行业领军品牌、闪耀世博的百年金奖产品……千百年来,五粮液由宜宾走向全国,由全国走向世界。在此过程中,五粮液积淀了丰厚的文化底蕴。企业文化是企业的“灵魂”和基因,也是企业可持续发展
Creative background towering trees, there must be its roots; the water of the mountains must have its source. As an outstanding representative of Chinese national brand, Wuliangye is rooted in the depth of more than 3,000 years of brewing culture in Yibin. From the fermented wine brewed by the pre-Qin dynasty to the poetry praise of Du Fu in the Tang Dynasty, Yao Zixue song, to the Southern Song Dynasty Fancheng Tai Song Yongbi wine, from the end of the Qing Dynasty Yang Huiquan gift Kamen Ryo Wuliangye today to create the industry’s leading brand, shining Expo century gold medal product ...... For thousands of years, Wuliangye Yibin to the country, from the country to the world. In the process, Wuliangye accumulated a rich cultural heritage. Corporate culture is the enterprise “soul ” and genes, but also the sustainable development of enterprises