跨界营销的实质,将实现多个品牌从不同角度诠释同一个用户特征,这种合作对于品牌的最大益处是能够避免单独作战,给品牌一种立体感和纵深感,从而寻求非业内的合作伙伴,发挥不同类别品牌的协同效应。而对于茶类,跨界营销的最终目的,是让圈外人有更多的机会接触茶,了解茶,爱上茶。 The essence of cross-border marketing will enable multiple brands to interpret the same user characteristics from different perspectives. The greatest benefit of this cooperation to the brand is that it can avoid fighting separately and give the brand a sense of three-dimensionality and depth to seek non-industry cooperation Partner, play different brands synergy effect. For teas, the ultimate goal of cross-border marketing is to give lay people more opportunities to meet with tea, tea and tea.