随着传输手段的日益提高,目前城市居民收看三四十套电视节目已不是什么新鲜事。而这数十套电视节目中,属于地方电视台办的节目仅有一二套,就办节目的能力来讲,无论人力、物力、财力,还是从业人员的素质,地方电视台都处于劣势。那么,地方电视台如何求得生存和发展呢?笔者认为,在 With the increasing means of transmission, the current audience of thirty or forty TV shows urban residents is nothing new. Of these dozens of television programs, those belonging to local television stations have only one or two programs. As far as the ability of running programs is concerned, local TV stations are at a disadvantage, regardless of manpower, material and financial resources, or the quality of employees. So, how do local TV stations survive and develop? I think, at