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在曾经如日中天的网络股一片低迷之际,在美国纳斯达克上市的路透控股集团(下称路透社)2月13日公布了2000年年度财务报告。分析年报公布的一系列数据,我们可以看到世纪之交全球经济尤其是信息传播界经历的风风雨雨,更可以看到作为全球最大的新闻信息集团之一的路透社因应时代变化调整发展战略的轨迹。 坚定不移地推行网络化战略 年报显示,路透社2000年的收入达36亿英镑(1英镑约合人民币12元),同比增长15％;税前利润为6.57亿英镑,同比增长4％,其中营业利润为4.1亿英镑,同比下降了25％。为什么在新闻信息领域的竞争如此激烈的情况下,路透社的收入仍然以两位数的幅度增长?为什么在收入大幅度增长的情况下,路透社的利润没有同步上涨,尤其是营业利润反而大幅下降?
On the heyday of once-sluggish internet stocks, Reuters Holdings (Reuters), which is listed on Nasdaq in the United States, released its 2000 annual financial report on February 13. Analyzed a series of data published in the Annual Report, we can see the turmoil experienced by the global economy, especially the information and communications industry at the turn of the century. We can also see that Reuters, one of the world’s largest news and information groups, has readjusted its development strategy in response to changes in the times traces of. Unswervingly Implementing Network Strategy The annual report shows Reuters revenues of 3.6 billion pounds (1 pound or about 12 yuan) in 2000, an increase of 15%; pre-tax profit of 657 million pounds, an increase of 4%, of which Operating profit of 410 million pounds, down 25%. Why Reuters revenue is still growing at double-digit rates in the face of fierce competition in the news and information industry? Why Reuters profits have not risen in the face of a substantial increase in revenue, especially operating profit but a sharp increase decline?