现代社会是市场经济社会,是高信息的传媒社会。这既有利地促进电视事业的发展,同时又给电视事业提出新的挑战。电视事业应如何走向市场,占领市场,在市场中立于不败之地,就成为急需解决的问题。我国的电视事业有她独特的性质和特点,她既是新闻媒介的导向者,又是生产经营者。既是 Modern society is a market economy society, is a high-information media society. This not only helps to promote the development of the television industry, but also brings new challenges to the television industry. How to go to the market of television business, occupy the market, remain invincible in the market, it has become an urgent need to solve the problem. China’s television industry has her own unique nature and characteristics. She is both a guide and a manager of the news media. Both is