改革开放以来,中国的各地区间经济发展不平衡的现象有所加剧,以广告为主要收入来源的电视媒体的发展也呈现出不平衡状态。据广电总局2004年数据显示,从电视台广告收入总量上看东、中、西部呈明显的阶梯分布。东部地区占全国省级电视台台广告收入的58%,中部地区占27%,西部地区占15%。同样一部电视剧在上海影视频道的广告收入可达几千万,而在内地一家电视频道播出广 Since the reform and opening up, the unbalanced economic development among various regions in China has been aggravated. The development of the television media with advertising as the main source of income has also shown an imbalance. According to the SARFT data in 2004, there was an obvious staircase distribution in the eastern, central and western parts of the country from the total TV commercial revenue. The eastern region accounts for 58% of the provincial provincial-level television station’s advertising revenue, accounting for 27% in the central region and 15% in the western region. The same TV series in Shanghai TV channel advertising revenue up to tens of millions, while in the Mainland broadcast a television channel