一、服务营销理念及其发展改革开放初期，随着市场经济的发育，市场营销思想被引入中国并得到了广泛传播，对中国社会主义市场经济的发展和企业在竞争中的成长起到了积极的推动作用。但无庸讳言，受传统观念、经济体制、人员素质等因素的影响，市场营销思想在中国的形成与发展 I. The concept of service marketing and its development In the early days of reform and opening up, with the development of market economy, marketing thoughts were introduced into China and spread widely. They have played an active role in the development of China’s socialist market economy and the growth of enterprises in competition. Promote the role. But it goes without saying that due to factors such as traditional concepts, economic systems, and personnel quality, the formation and development of marketing ideas in China