提升软实力要改革“硬”体制,营造“软”环境。这主要体现在三个问题中。第一个问题是中国企业最大的短板是什么?中外比较表明:中国企业差距不在装备、产出、厂房、物质资本等有形的硬实力,而在品牌、企业文化、公司声誉和智力资本等无形软实力。中国制造已超美国成为第一大国,但世界品牌 Improve soft power to reform “hard ” system, to create “soft ” environment. This is mainly reflected in the three issues. The first question is the biggest shortcomings of Chinese enterprises? Chinese and foreign more that: the gap between Chinese enterprises is not equipment, output, plant, physical capital and other tangible hard power, but in the brand, corporate culture, corporate reputation and intellectual capital Intangible soft power. Made in China has surpassed the United States to become the largest country, but the world brand