用什么样的人对于一个企业来说,就像军队要用什么样的兵是一个道理。企业要把员工塑造成象军人一样的人。军人有三大特点:能吃苦、守纪律、有忘我精神。这些都是创造智慧的东西,是基本素质,素质比智慧重要。一个敬业的人,也必定品行端正,具有无私奉献的精神,凡事总会从大局出发,不会因为个人很小的得失而斤斤计较,影响集体的团结。我不喜欢两面人格的人,话说得漂亮,事干得糟糕,这种人在广告公司里还不少。他们往往缺乏实干精神,而且常常会把一些主观性误导信息传输给周围的同事,很大程度上影响了团队的前进。广告公司是个容易创造激情也容易产生惰性的地方,必须注意保持员工的激情和工作作风。一个员工的学历并不是我们太看重的东西,我们更注重员工的实干能力。我们经常会说到“智慧型团队”,指的并不是这个团队中人员的学历,而是指他的基本素质和创造能力,以及饱含激情的工作作风。 What kind of person to use For a business, just like what kind of army to use the military is a reason. Businesses must model workers as soldiers. Soldiers have three major characteristics: to endure hardship, discipline, selfless spirit. These are things that create wisdom, which are basic qualities, and quality is more important than wisdom. A dedicated person, too, must practice good conduct and selfless dedication. All things must proceed from the overall situation and should not be preoccupied with small gains and losses and affect collective solidarity. I do not like the people of both sides, saying beautiful things, doing bad things, such people are not less in the advertising company. They often lack the ability to work hard and often transmit subjective misleading information to their colleagues in the field, greatly affecting the team’s progress. Advertising company is easy to create passion is also prone to inertia, we must pay attention to maintaining the staff’s passion and style of work. An employee’s education is not something we value too much, we pay more attention to the staff’s ability to do something. We often talk about “smart team”, not referring to the qualifications of personnel in this team, but to his basic qualities and creativity, as well as full of passionate work style.