动漫产业在国家一系列优惠政策的推动下,已经成为中国文化创意产业发展很具活力的组成部分。有关动漫产业方面的研究,也越来越成为学界和业界关注的热点。作为动漫产业的重要创意载体及其产业链延伸的基础环节,动漫期刊的重要地位也日益凸显。历经了《北京卡通》、《动漫时代》等一批刊物的休刊阵痛后,近几年来,动漫期刊重新繁荣起来,迎来新的春天。随着《知音漫客》、《飒漫画》、《漫友》等品牌动漫期刊在市场上站稳脚 Under the promotion of a series of national preferential policies, the animation industry has become a very active part of the development of China’s cultural and creative industries. Research on the animation industry has also become a hot spot in academia and the industry. As the important creative carrier of animation industry and the extension of its industrial chain, the important position of animation periodicals is also increasingly prominent. After a series of journals such as “Beijing Cartoon” and “Animation Times”, the animation journals have regained their prosperity and usher in a new spring in recent years. With the “sweetheart”, “Sa comic”, “Man Friends” and other brands of animation periodicals in the market firm