随着大数据时代的来临,互联网科技的深入发展催生出了现代投资者极为青睐的一种金融投资方式——互联网金融。互联网金融是将互联网技术和传统金融相融合的一种新兴金融模式,它使支付转账、资金融通和信息中介等金融服务都可以借助互联网与移动通信技术来实现。互联网金融的快速发展给我国金融行业带来了巨大的机遇和挑战,也对传统的金融行业形成了不小的冲击,更对投资者的偏好 With the advent of the era of big data, the in-depth development of Internet technology has given rise to a financial investment extremely favored by modern investors - Internet finance. Internet finance is an emerging financial model that integrates Internet technology with traditional finance. It enables financial services such as payment transfer, financial intermediation and information intermediation to be realized through the Internet and mobile communication technologies. The rapid development of internet finance has brought tremendous opportunities and challenges to the financial industry in our country. It has also exerted a tremendous impact on the traditional financial industry and made it more attractive to investors