近年来,越来越多的国际品牌在时尚和产品设计中加入具有代表性的中国元素进行推广传播,营销的重点也逐渐转向中国市场,中国消费群体的价值观史无前例地被收纳入设计师的理念中。但是中国文化之热还只是时尚的新名词,如何成为被认可的主流文化,如何在国内创意设计领域更有效传播中华民族优秀文化,成为业界关注的焦点,还待时日。 In recent years, more and more international brands have joined the representative Chinese elements in fashion and product design to promote and disseminate. The emphasis of marketing has also gradually shifted to the Chinese market. The values ​​of Chinese consumer groups are incorporated into the concept of the designers without any precedent in. However, the heat of Chinese culture is only a new term for fashion. How to become recognized mainstream culture and how to spread the excellent Chinese culture more effectively in the domestic creative design field has become the focus of attention of the industry.