一个全新的,在国内尚属首次发布的“企业家形象测评”结果,经过数月的精心筹备,终于与广大读者见面啦!这是《科技智囊》在新世纪的第一个春天向读者奉献上的最具活力的“金牌栏目”。在市场经济迅速发展的今天,企业家作为一个特殊的群体,越来越受到社会各界的关注,许多中外知名的企业家已经变成了“公众人物”,其自身形象也早已不是个人形象的代表,而被赋予了企业形象、品牌形象等诸多内涵。当前,有关企业家的各类报道可谓频频,许多企业家或主动或被动地站到了公众的面前,然而公众对他们的评价到底如何呢?作为媒体,我们在“定性”报道的同时,又该如何把公众的评价用“定量”的方法展现出来呢? 为此,我们委托了北京零点市场调查与分析公司,对国内外重点行业的知名企业家在同行业中(包括相关行业)的形象进行测试。调查对象以受访者所在行业的企业中部门经理以上级人士为主,同时会涉及部分相关行业(如经销商、主要用户群体、该行业的主要媒体工作者等);所执行区域包括北京、上海、广州等主要城市,但所涵盖企业涉及华北、东北、西北、华东、华南等区域。《科技智囊》从本期开始,将每月独家发布一期“企业家形象测评”结果。需要郑重声明的是——本结果为北京零点市场调查与分析公司受《科技智囊》杂志社委托而特别设计,研究结果版权归《科技智囊》杂志社独家所有,其设计版权为零点公司所有,请尊重我们的劳动与知识成果,未经版权人同意,相关单位不得以任何方式转载。 After a series of months of careful preparation, the result of the “entrepreneur image evaluation”, which is the first time being released in China, finally meets the readers. This is the “science and technology think tank” dedicated to the readers in the first spring of the new century On the most dynamic “gold section.” Today, with the rapid development of market economy, as a special group of entrepreneurs, more and more attention has been paid by the society. Many well-known Chinese and foreign entrepreneurs have become “public figures.” Their own image is no longer the representative of personal image , And was given the corporate image, brand image and many other connotations. At present, there are so many reports about entrepreneurs that many entrepreneurs stand before the public, either actively or passively. However, what about the public’s assessment of them? As a media, we report “qualitatively” How to put the public appraisal in a “quantitative” way? For this reason, we commissioned the Beijing Zero Market Research and Analysis Company to conduct a survey on well-known entrepreneurs in key industries at home and abroad in the same industry (including related industries) test. The survey respondents in the sector of enterprises in the sector manager above the level of people-oriented, will also involve some related industries (such as distributors, major user groups, the industry’s major media workers, etc.), the implementation of the region, including Beijing, Shanghai, Guangzhou and other major cities, but the covered enterprises involved in North China, Northeast, Northwest, East China, South China and other regions. “Science and technology think tank” from the beginning of this issue will be released monthly exclusive “Entrepreneur image evaluation” results. Solemnly declare is - The results for the Beijing zero market research and analysis company commissioned by the “think tank” magazine specially designed, the research results copyright belongs to “think tank” magazine exclusive ownership, the design copyright of all zero companies, Please respect our labor and knowledge of the results, without the consent of the copyright owner, the relevant units shall not be reprinted in any way.