对于从1998年就开始做贺岁剧的王川来说,今年的贺岁剧市场看起来有点乱。群龙奋起,纷纷涉足贺岁剧广告市场,使贺岁剧的“小儿科”特征更加明显,严重影响了贺岁剧的品牌形象。实际上,贺岁剧看起来剧集少,投入不大,但每一个单剧的成本部比长篇连续剧的成本要高,不是什么人都可以随便趟的。许多新人行的公司大多是短期行为,没有长期的品牌理想,所以,大多会是品牌贺岁剧的过客。 For Wang Chuan, who started his New Year drama in 1998, this year’s Lunar New Year drama market looks a bit chaotic. The rise of a group of dragons, have set foot in the New Year drama advertising market, so that the New Year plays “pediatrics” feature is more obvious, seriously affecting the brand new year’s play. In fact, the New Year’s show looks less drama, not much investment, but the cost of a single drama than the cost of long drama series is higher, not anyone can easily trip. Many newcomers are mostly short-term behavior, there is no long-term brand ideal, so most of them will be the brand new year’s show off.