在大数据时代背景下,我们的行为动作变化成了可被分解和记录的数据。在传统决策中,决策者由于决策信息内容缺乏,只靠经验和直觉做出决定。而大数据时代的到来使管理者可以依靠巨大的使用数据来源进行分析决策,提高精确度与核心竞争力。本文着重研究大数据的重要性,以及其在企业战略决策中的重要性。 In the context of the Big Data era, our behavioral changes have become data that can be decomposed and recorded. In traditional decision-making, decision-makers only make decisions based on experience and intuition because of the lack of decision-making information content. The advent of the Big Data era enables managers to rely on the vast data sources for analysis and decision making to improve accuracy and core competitiveness. This article focuses on the importance of big data, as well as its importance in corporate strategic decision-making.