“低碳”已成为全球瞩目的焦点话题,发展“低碳经济”成了人类社会的共识。低碳消费方式是低碳经济的重要环节,是低碳经济的终点。低碳产业有赖于低碳消费,如何引导农村消费者树立低碳消费方式,成为当前扩大农村消费领域的一个重要 Low carbon has become the focus of attention in the world, and the development of low carbon economy has become the consensus of human society. Low-carbon consumption is an important part of the low-carbon economy and is the end of a low-carbon economy. Low-carbon industries rely on low-carbon consumption, how to guide rural consumers to establish low-carbon consumption patterns, has become an important area to expand rural consumption