公共关系学是一门实践性、专业性很强的课程,以往的公共关系实训教学中所普遍采用的案例教学法、模拟训练等方法在教学中起到了不错的效果,但仍然难以解决理论与实务之间存在的诸多差距,学生很难有机会亲身参与到真实的公关活动中去。本文在以往的实训教学的基础上,提出了实战教学法,以及探讨了如何开展实战教学和开展实战教学过程中应注意的问题等事项。 Public relations is a practical and highly specialized course. The methods of case teaching and simulation training commonly used in the teaching of public relations in the past have played a good teaching effect, but it is still difficult to solve the theory There are many gaps with practice, and it is hard for students to have the opportunity to participate in real public relations activities in person. On the basis of past practice teaching, this paper puts forward the teaching method of actual combat teaching and discusses some issues that should be paid attention to in practical teaching and actual teaching.