述职报告往往是写给领导们看的,但钱江晚报却把它写给了读者。 该报在10月8日的钱江周刊上推出了《编辑部的故事》——向读者述职,与读者坦诚交心,道出新闻采编幕后的种种酸甜苦辣。意在版面之外,求得与读者更真诚、更广泛的交流。这组稿子见报后,报社不断接到读者来信来电,亲临报社慰问的读者络绎不绝。 钱江晚报的“向读者述职”,其实可以看作“群众办报”、“开门办报”优良传统在市场经济形势下的生动体现。随着市场经济向社会各层面的迅速渗透,报纸的商品属性日益突出。要在强手如林的报刊市场占有一席之地,就必须十分关注读者需求,在坚持正 The debriefing report is often written for the leaders, but the Qianjiang Evening News has written it to the readers. The newspaper launched the editorial department’s story in Qianjiang Weekly Magazine on October 8th, detailing readers to readers and frankly intermingling with readers, revealing the ups and downs of news stories. Intentions outside the layout, seek a more sincere and more extensive exchanges with readers. After this set of manuscripts were published, the newspapers and magazines constantly received letters and calls from readers, and an endless stream of readers came to visit the newspaper for their condolences. In fact, Qianjiang Evening Post’s “job description” can be seen as a vivid manifestation of the fine tradition of “running the newspaper by the masses” and “opening the door and running the newspaper” in the market economy. With the rapid penetration of the market economy to all levels of society, the newspaper’s commodity attributes have become increasingly prominent. To occupy a place in the mighty newspaper market, we must pay great attention to the needs of readers, insist