本文是在设计发展史,特别是现代视觉传达发展史和信息传播发展史的宏观背景下,结合了心理学、社会学和美学,对当下流行的动态图形传达的美学内涵进行分析。文章首先对动态图形传达的新形式做简单的陈述,正是这些新的传播形式打破了人们一直以来平静地接收信息的方式,引起了人们强烈的心灵触动。其次是从心理学的角度对这些人们主观的内心触动进行分析。这是一个事物爆炸性发展的时代,人们正在经历一个由传统媒介到新新媒介过渡的阶段,动态图形传达的出现会引领人们新的审美情趣,创造新的艺术精神,改变人们的生活观念。再次,文章对新的观念的诞生会反过来作用于社会的发展做了详尽的描述。文章最后指出动态图形传达将会长期与传统静态图形传达处于相互影响的互融阶段,逐渐渗透到人类文明发展的方方面面,创造一个全新的时代。 This article analyzes the aesthetic connotation of the popular dynamic graphic communication under the macroscopic background of the history of design and development, especially the history of the development of modern visual communication and the development of information dissemination, combining psychology, sociology and aesthetics. The article first makes a simple statement about the new forms of dynamic graphic communication. It is these new forms of communication that have broken the way that people have always received information calmly and caused a strong psychological touch. Second, from the psychological point of view of these people’s subjective inner touch analysis. This is an era of explosive development of things. People are experiencing a transition from traditional media to new media. The appearance of dynamic graphics will lead people to new aesthetic taste, create new artistic spirit and change people’s life concept. Thirdly, the article gives an exhaustive description of the development of new ideas in turn in the development of society. Finally, the article points out that the communication of dynamic graphics will interact with each other for a long time and the traditional static graphics will gradually penetrate into all aspects of the development of human civilization and create a brand new era.