本文从生词重现率的角度切入,对教材《初级商务汉语精读》这本书的生词及其复现情况给予剖析,旨于引起教材编写者、教师以及学习者等的关注。对重现率对学习效果的影响给予一定的重视,同时对教师的教学活动以及学生的学习策略提供指导和帮助。 This article analyzes the new words of the book “Primary Business Chinese Intensive Reading” and its recurrence from the perspective of the reproduction rate of new words, aiming to arouse the attention of textbook writers, teachers and learners. Pay attention to the influence of the reproduction rate on the learning effect, at the same time provide guidance and help to teachers ’teaching activities and students’ learning strategies.