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大众传媒对大学生体育发展的作用与影响,源于传媒与体育运动具有的密切关系。大众传媒深刻地影响着大学生的体育价值观、体育运动意识,它具有“双刃剑”的作用,既对大学生体育发展有良好促进作用,但也会对大学生体育发展产生消极影响。作为大众媒体应坚持正确舆论导向,作为学校要加强对大学生的媒体素养教育,引导他们体育健康发展。
The role and influence of mass media on college students’ sports development stems from the close relationship between media and sports. The mass media has a profound impact on college students’ sports values and awareness of sports. It has the function of “double-edged sword”, which not only plays a good role in promoting the development of college students’ sports, but also has a negative impact on the development of college students’ sports. As the mass media should adhere to the correct direction of public opinion as a school to strengthen the media literacy education of college students to guide their healthy development of sports.