我国很多商贸零售企业因为移动互联网的极速发展而经营举步维艰,作为西部唯一的直辖市的重庆如何在这条复兴的道路上抢在前面,完成漂亮的弯道超车?本文通过对重庆市零售业终端消费者的调查,深入分析重庆市民的购买行为和购买习惯现状,进而提出应对策略,以期为重庆商贸零售业寻求一条具有重庆特色的“互联网+商贸零售”发展之路。 Because of the rapid development of mobile internet, many commercial and retail enterprises in our country are struggling to survive. As the only municipality directly under the Central Government in Chongqing, how to grab the front in this revival road and finish the beautiful corner passing? By analyzing the retail consumption in Chongqing, In-depth survey of Chongqing citizens buying behavior and buying habits of the status quo, then put forward coping strategies, with a view to Chongqing retail trade to seek a Chongqing with the characteristics of “Internet + Business Retail” development.