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随着自媒体的迅速发展,网络直播逐渐走入人们的生活。网络直播使受众接触传播媒体更加方便,但是由于我国网络直播市场体制不健全、监管不严以及网民和网络直播人员的媒介素养不高,导致网络直播发展存在很大的隐患。网络直播中的内容真伪难辨、不正当的竞争扰乱市场、传播内容低俗、侵犯个人隐私等各种不良现象会影响网络直播的健康发展。因此,应加强对网络直播的规范性指导,促进网络直播的健康发展,并结合实际情况加强监管和引导。
With the rapid development of the media, webcasting has gradually come into people’s lives. It is more convenient for the webcasting to make the audience contact with the media. However, due to the imperfect system of the webcasting market in our country, lax regulation and the media literacy of the netizens and the webcasting staff, there is a big hidden danger in the development of the webcasting. Webcast content in the authenticity of the illegible, unfair competition to disrupt the market, vulgar dissemination of content, privacy violations and other adverse phenomena will affect the healthy development of live webcast. Therefore, it is necessary to strengthen the normative guidance to the webcast and promote the healthy development of webcasting, and strengthen supervision and guidance in the light of the actual situation.