商业展示空间中各品牌为突出个性,常常用各种特异的造型或特殊效果作为形式手段吸引顾客注意,凸显品牌的形象。但在有些情况下,这种特异的造型其实并不是必要的,不仅造价昂贵,也造成了材料的浪费。目前,国内商业空间的展示设计大部分已落入同质化、经验化的状况,各个品牌争相突出自我,品牌内部的视觉效果缺乏秩序,造成视觉污染,因此对商业展示空间中视觉传达方式的研究成为解决这一问题的关键。在各种视觉表现方式中,平面构成是最基本的表现方式,以点、线、面三者作为基本元素,也就是二维元素。对点、线、面这些二维 Commercial display space in order to highlight the individual brands, often with a variety of special shapes or special effects as a means to attract customers attention, highlighting the brand’s image. However, in some cases, this special shape is actually not necessary, not only costly, but also caused the waste of materials. At present, most of the display design of domestic commercial space has fallen into the homogeneity and experience of the status quo, each brand competing to highlight themselves, the lack of order within the visual effects of the brand, resulting in visual pollution, so the visual display of commercial space Research has become the key to solve this problem. In a variety of visual expression, the plane is the most basic form of expression, with the point, line, surface three as the basic element, which is two-dimensional elements. To point, line, surface these two-dimensional