他生于1968年。毕业于北京航空航天大学,专业是飞机设计。因为“不安分”,毕业后放弃学校分配的稳定工作,跑到深圳打工,为香港上市公司 HKTOY 设计模具。历任设计师,部门主任,工厂主管……1992年,24岁的他开办了自己的电子工厂,对外加工,并从事多种贸易生意,一次从泰国进口甲鱼,回来却发现,所谓“甲鱼”竟然是海龟!不服输的他没有因为受骗而放弃销售这些“甲鱼”,经过较为详细的市场走访,深入的思考,他想出了“高招”。把海龟冠以“洋甲鱼”的名字在当地媒体进行宣传,作为高档食材销售,临近新年产品全部售出,并且利润丰厚。海龟事件让他明白一个道理,原来生意中的买与卖是有技巧的,他走遍市面上的书店希望得到这方面的理论指导,找到了当时作为教材的《市场学》一书,阅读后深受影响。于是他放弃了小富即安的生活状态,北上“学艺”。师从著名管理大师包政教授,进入人大攻读工商管理硕士学位。几年后,他开始了自己另外的职业生涯——成为一名营销管理咨询师。他就是北京和君营销顾问有限公司董事长程绍珊先生。 He was born in 1968. Graduated from Beijing University of Aeronautics and Astronautics, is a professional aircraft design. Because of “restlessness”, after graduating from school to give up the stability of the work assigned to go to Shenzhen to work for Hong Kong listed company HKTOY design mold. In 1992, he started his own electronics factory at the age of 24, processing foreign trade and engaged in a variety of trading business. Once he imported the turtle from Thailand, he came back and found out that the so-called “turtle” He is a turtle! He did not give up because he did not give up the sale of these “turtle”, after a more detailed market visits, in-depth thinking, he came up with “brilliant idea.” Turtle crown in the name of “ocean turtle” in the local media publicity, as high-end ingredients sales, near the New Year’s products sold, and lucrative. The turtle incident let him understand the truth that the original business of buying and selling is a skill, he traveled to the bookstore in the market hope to get the theoretical guidance in this regard, found the textbook as a “market” book, after reading Deeply affected. So he gave up the state of being rich and safe, north “learning art.” From the famous management guru Bao Zheng, entered the National People’s Congress master of business administration. A few years later, he started his other career - becoming a marketing management consultant. He is Mr. Cheng Shaoshan, Chairman of Beijing Hejun Marketing Consultants Co., Ltd.