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尽管色彩是存在于自然世界中的客观产物,是一种物理现象,但人类却从长期的生活经验解读出了色彩带来的不同的感觉。我们对色彩的喜爱是经过思考后才做出的判断,当不同波长的光线被我们的眼睛接受以后,光线通过视网膜刺激大脑,让我们在记忆里寻在与之相似的经验,产生相互认同的事物,最后做出选择。这个对色彩的认知过程,还受到很多方面的影响。本文以认知心理特点为基础,通过分析视觉生理、引起视觉认知的条件、选择时的限制以及通过色彩经验做出选择等影响选择的因素,研究人在色彩认知过程中生理和心理影响的色彩选择性,探索商业插画中选择色彩产生的心理暗示,了解人在认知时的感受。研究商业插画中色彩的选择可以在创作过程中,可以快速准确的反应画面信息、功能用途和结果,达到阅览者对所传递的信息一目了然的目的。
Although color is an objective product existing in the natural world and a physical phenomenon, human beings interpret the different sensations of color from long-term life experience. Our love of color is a judgment made only after reflection. When light of different wavelengths is accepted by our eyes, the light stimulates the brain through the retina, so that we can find similar experiences in memory to create mutual recognition Things, finally make a choice. This cognitive process of color is also affected in many ways. Based on the characteristics of cognitive psychology, this article studies the physiological and psychological impact of people in the process of color cognition by analyzing the factors affecting visual physiology, the conditions that cause visual cognition, the limitations of choices and the choices made through color experience Color selectivity, exploring the psychological implications of choosing colors in commercial illustrations and understanding how people perceive them. The study of color choices in commercial illustrations can be quickly and accurately reflect the screen information, functional purposes and results in the creation process to achieve the reader’s message at a glance the purpose of information.